Staying True To You // A Blog Rethink.

I don’t think I can be alone in seeing so many blogs having a bit of a rebrand and going in a new direction. Most of the bloggers I interact with are in their early or mid twenties, so it’s only natural for our spaces online to grow with us as we age and develop as a person. For myself, this has always been predominately a beauty blog, but coming up to my mid-twenties and having my interests change, I thought I’d address changing a blog around that.
Personally I find it a little disconcerting how many blogs seem to have done a complete 360 and now post about completely different topics, something that they’ve never really shown an interest in before. Of course, it’s completely up to you what you wish to blog about, it’s something only you has complete control over, but don’t do it because it’s what you think people want to read. Especially in terms of the amount of ‘advice’ posts we’re seeing around, the vast majority of which seem to just be recycled content, it makes me a little sad to think people are heading in this direction because it’s what’s ‘popular’ right now. To me blogging will and always has been a hobby, and I’d only really post about what I’m interested in. Regardless of followers, or how many ‘saves’ you’re going to get on Bloglovin’, you should only ever blog for you. 
So for me, this doesn’t mean ditching the beauty, just introducing other topics. In case you hadn’t noticed, interiors is pretty much where my heart lies at the moment, so I’d really love to post about more DIY ideas, new home buys and inspiration. That might not suit everyone who followed me to read about the latest skincare release, but sadly that’s just not where I’m at right now. Hopefully I’ll be able to post mostly about interiors and DIY’s, with the odd bit of beauty and fashion thrown in.
What are your thoughts in staying true to yourself in the blog world?

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  1. Tamira Alison
    March 4, 2015 / 8:27 am

    Yes girl. You've articulated something which I was, and I think still am, going to do a post about shortly. Whilst some blogs can make this format really work, I find it a little odd how many of the 'same' advice posts keep cropping up, often in the same style as some of the 'bigger' self-branding and entrepreneurial blogs. Totally feel you about the change in interests and, let's be honest, we all totally love your interiors posts! I'm looking forward to seeing more. I'm doing a little more mixed content on my blog and I'm just finding it helps me to be more excited about coming to blog! T xx

  2. March 4, 2015 / 9:41 am

    Oooooh I would be dying to see more DIY and homeware posts – yours are my fave in that genre!

  3. March 4, 2015 / 11:53 am

    Yeaaaah lady! So many bloggers recycle the same things that I've unfollowed countless blogs recently because of the same blog titles filling up my news feed ('All About That Base' being a very, very, VERY final nail in the coffin haha!) I love to see new and realistic posts rather than people jumping on the bandwagon and reviewing the same product (hello Benefit Roller Lash mascara) in the same way that countless other people have. I'm all for product reviews, but it seems people blog about them simply to boost their blog's traffic and not because they really care. So happy you've written this post, it pretty much sums up exactly how I've been feeling about blogging lately. Thanks! Love Katie from xx

  4. March 4, 2015 / 12:02 pm

    Yes! I started off as a beauty blog (predominantly on my instagram) and after a while I just ran out of ideas. It was so tiring and began feeling chore like. I decided to slowly integrate fashion and lifestyle! I feel so much better now and feel free to post whatever I want. And hey I think I lost a few of my 'beauty 24/7' followers but it's my blog anyway right!? I definitely agree with staying true to you. No point blogging things that aren't as interesting // if you can't keep coming up with new ideas!

  5. March 4, 2015 / 12:15 pm

    I'm all for bloggers trying something new and mixing up their content but you can really tell when it's being done for traffic rather than it being something they're actually interested in. I think it's nice to take something seriously but at the end of the day blogging IS a hobby for most of us so it's better to stay true to yourself so that you enjoy it more.

    Looking forward to some interior posts, I love reading them although I have no house of my own to do up :'( haha x

    Josie’s Journal

  6. kat clark
    March 4, 2015 / 12:30 pm

    I love to get a sense of the person behind the blog when I'm reading posts, and I think a u-turn in content can definitely throw that out. It's great to see a variety of things, but I think you can definitely tell when people are just following the trends rather than talking about what they love. And as far as advice posts go, if you've got nothing new to say, then don't bother. I'm getting bored of reading the same thing re-hashed over and over.

  7. March 4, 2015 / 1:09 pm

    I'm so sick of all the 'advice' posts. Most of them look the same and as someone said in the comments: your blog, your rules! You do what works for you.
    Anyway, I'm excited to see more DIY posts, they are my favourite to read!

  8. March 4, 2015 / 3:26 pm

    This was lovely and I started to rebrand last year by becoming more of a fashion blog. Since I started fashion school doing outfit pictures and styling has been more what I'm loving and I did love it before but as you said that's where my heart is now. I'm in the middle of transitioning to a fashion blog with a little less beauty and I love it. I do love you interior posts so I'm glad you are going to enjoy doing more for your blog.

    Jackie | fashionxfairytale | bloglovin' |

  9. March 4, 2015 / 9:36 pm

    I love seeing pictures of your home and your interior decor style, but I love your blog and will stick around regardless of what you want to write about because I always get the feeling that you're doing it because you love it and not for any other reason <3

  10. Ângela
    March 4, 2015 / 9:48 pm

    As sadly as it is, I can relate to this – I find it more than acceptable to rebrand a blog to something you like but to change completely.. it's up to them but it's hard to believe how easily people forget what it moves them back then. Specially the 'advice blogs' which I do follow some but unfortunately had to leave others behind because it just gets to much repetitive and I feel like they might not get enough content to write about.

  11. Louise McDonagh
    March 4, 2015 / 9:48 pm

    I don't think it's just mid twenties where your interests change, I am early 30s and my blog is as eclectic as I am. I agree though, you should only write about what floats your boat, if that changes on weekly basis then so be it!

  12. March 4, 2015 / 11:17 pm

    Perfect post lovely, and I think anything you branch out to will be amazing. And I think you must already know my love for your interior posts. I'm the exact same as you though, and blogging is 'just' my hobby, so I'll post whatever I feel like!

    Annabel ♥
    Mascara & Maltesers

  13. March 5, 2015 / 12:10 pm

    Yes! I'm still a primarily beauty blog but I am trying to introduce more cooking and fashion type posts
    Emma xo |

  14. Louise Brown
    March 5, 2015 / 2:24 pm

    I've got to say – I absolutely love all your interior related posts recently! I think everyone changes their interests and hobbies as we grow as people, and bloggers, so it's only natural to progress and change things at the end of the day. But it shouldn't make you feel like you have to set to one topic, write about whatever makes you happy!

    Louise x

  15. March 5, 2015 / 2:51 pm

    Agreed! I feel like many readers/bloggers have been feeling this way lately. I think when you're passionate about something you want to share, & truly invested in it for the right reasons, others will see that & resonate with it. I don't think it's necessary to market your blog around what you think others want to read about. This is the issue, for me personally, with blogs that maybe gain a ton of recognition & stray from their genuine content to something that seems, honestly, a little too machine-washed. Branching out seems like such a good idea for you, to stray from the safe & spark up more conversation with really like-minded people. Good luck! <3

    Sofia |

  16. Stephanie Eva
    March 5, 2015 / 3:45 pm

    You make a great point (points, I guess haha) in this post. I like to think of that blogging "change with age" as my "evolution". It's not a forced change, but a fluid movement!
    As for what others are doing; I also see a lot of these "advice" posts. It's sad that people think they have to post these things to become "popular". So what if that's what is in style right now? In a month or five, it will all move on to something else. What really bothers me is the false information that these people are giving out. And this is also where that same information gets regurgitated over and over by the masses. I've seen too many "beauty gurus" giving poor advice to their readers. Not that I'm a total expert, but I'm a licensed cosmetologist, so some things I just know. Hahah (not meant to sound cocky).
    I've been enjoying your little metamorphosis into interior design lately, and I can't complain. The difference between someone "rebranding" their blog and you "changing things up" is that they are trying, and you are just going with the flow. Keep being you!! It's the best!

    Much Love,
    -Stephanie Eva

  17. March 7, 2015 / 11:36 am

    I love seeing blogs grow and evolve. A lot of people start blogs about a specific topic but interests change, so I totally understand why certain blogs go from one topic to a seemingly completely different one.

    I started my blog as a beauty blog but I really wanted it to always be about all different aspects of my life (hence the name.) So I slowly introduced new ones.. and obviously I realised the important role it played for my business, so I started writing about being a creative with a small business. I can see why some people would question why my blog went from beauty to business and why they might decide not to read it anymore.. but I think "staying true" really means writing what you want to write about and not sticking to certain topics because you feel you have to. I wouldn't have "stayed true" if I'd continued writing about beauty even though my heart wasn't really in it anymore.

    I totally agree with Vanessa's comment though – people offering advice (in a way that makes them sound like they know it all) on subjects they have no experience or education in, really irks me. It's one thing to offer opinions but quite another to set oneself up as an expert in blogging.. it baffles me why people want to position themselves as an expert when they have little to no qualifications, job experience, or education in the area they claim to be experts in.

    I studied media and marketing at university, I had a job in social media marketing, and I run my own creative business but I still wouldn't try to position myself as an expert! I've still got a ton to learn and sharing my experiences online is a way to engage with other people and share my opinions – seeing people try to make a living from something they know very little about makes me laugh.

  18. March 7, 2015 / 1:05 pm

    Oh thanks for the great feedback, Catherine! Looking forward to stay in touch on our blogs 🙂 x

  19. March 10, 2015 / 6:57 pm

    I think it's great to grow and produce new content! We grow as humans and like you say, our interests change. My blog has changed direction too – I used to blog about being ill but now I am no longer ill, I blog about what I love and do! It's definitely different content but at the end of the day, our blogs are for our own content.. we must love what we do 🙂 xx

    Sam | Samantha Betteridge

  20. Tanya
    July 6, 2015 / 9:02 pm

    i love the flowers.

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