Wednesday, 22 November 2017

How I Got Pinterest As My #1 Source Of Blog Traffic


If you've followed my blog for a while, you might have spotted the post I did earlier on in the year on ways to grow your Pinterest following; whilst my following might not have grown particularly much, this year has seen Pinterest go from virtually driving no traffic to my blog to being my #1 source of views and users.

Pinterest is different from the rest of social media, and people either seem to just get it, or they don't. For a long time I was in the latter, until I kept seeing people talking about the traffic they were directing back to their blog and I decided I needed some of that action.

SORT OUT YOUR PROFILE

You've probably spent ages coming up with a witty and sharp insta and twitter bio's, but your Pinterest one might have been looked aside. I have my blog name in my name on Pinterest, as well as my blog in the website section. Pop an email address in there too, and mention your blog in the bio.

I also have my very first board as images all taken from my blog - don't have it down at the bottom of your profile with the neglected party planning and seasonal boards. Perhaps put your blog web address as the title.

It's a matter of preference, but I personally thinking having a bit of a "theme" is really effective too, so you could spend some time changing all your board covers to fit to your aesthetic.

Make sure you're pinning regularly too - I like to follow accounts that have at least 10-15 boards, and I prefer those that go into a little more detail with their boards. So instead of just "food", perhaps split that up into breakfast, lunch, tea, snacks and dessert boards.

PINTEREST IS A SEARCH ENGINE

One thing I always say is to think of Pinterest as a search engine rather than social media. People search it for inspiration, it's not so easy just to browse and find what you're looking for. So make your content easy to find; fill the "search description" section of your blog posts to summarize the post and put in key words that people might be searching for. Otherwise it just pulls the first few lines from a post, which could make it harder to find (and make sure you're using rich pins!)

PIN AT THE RIGHT TIME

I bet the majority of us are constantly analyzing the time we should post on instagram, but neglecting Pinterest? To get analytics you need to sign up as a business account, and then you'll be able to see how many people are looking at your profile, who's seeing your pins (where they live, gender, language), and the activity on pins from your website.

With that information, that can help to give you an idea of when to pin. Generally I'd say to avoid standard working hours; the majority of people seem to spend time on Pinterest when they've got free time in the evenings, so you could spend 10-15 minutes every day doing some pinning.

MAKE AWESOME IMAGES

Possibly above all, your images need to be on. point. Generally speaking the taller the better, most people view Pinterest feeds on their phones, so it makes sense to have pictures in portrait. Make sure your images are great quality, avoid heavy filters and make them nice and bright. 

I don't personally add any text to make a "pin-able" image on my blog, because I think it takes away from the picture. However if you are making helpful, creative content, adding text can help. Just use it in the right situation.

It's not easy and it's taken me about 3 years of having over 300,000 followers on Pinterest to get it as my #1 source of traffic. Overall if you're creating great, helpful content that people will be interested in, with quality images, you'll get there. 
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