Thursday, 8 June 2017

5 Easy Ways To Grow Your Pinterest Following


Get More Pinterest Followers

Pinterest of one of those things that most people seem to either get, or just don't. On social media I regularly see people either profess their love for it, talking of half their blog traffic coming from there, or saying they just don't understand it and they can't be arsed to. At the time of my big Pinterest growth, I don't really think I knew what I was doing, I just liked pinning the pretty pictures (follow my account here). But I managed to get myself noticed, ended up as a featured pinner, and over the space of a few weeks my following grew from about 2K to over 100 times that. I still now get over 1,000 new followers a week, and whilst I'm definitely not an expert, I thought I'd talk through some of the ways I've managed to grow my following.

01. TAKE YOUR PROFILE SERIOUSLY.

The more seriously you take Pinterest, the more serious it'll take you, and the more of your pins will get shown. Verify your blog, make yourself a business account, and add rich pins to your blog. Sort yourself out a decent bio, and be sure to stick your blog/instagram link in there. You need to verify your blog to gain analytics too, which shows you how many impressions and views you're getting, and what activity is coming in from pins off your blog.

02. PIN GREAT CONTENT.

This one's fairly obvious, right? The same way with how we try to gain more blog followers, by posting some really good content. The majority of things I pin are other peoples images, and the majority of it is interiors, so I have a niche that most of my followers are interested in. I only post high quality images, and a vertical pin is much more likely to get repinned than horizontal. I'm not a huge fan of the text overlays for Pinterest images, but again, they are likely to get repinned, so if it's relevant to, make an optimised image - I like to add one to the bottom of a blog post rather than as the main image.

03. JOIN PINTEREST GROUPS.

I'm not actually a member of any groups on Pinterest, but if you're new to the site, group boards can be a great way to get your pins seen before you have many followers. You can search on the site for lots of different group boards, from interiors, to business advice, parenting boards or make-up tips.

04. PUT A DESCRIPTION ON EVERYTHING.

I've heard the really best of Pinterest say to think of Pinterest as a search engine, not social media. You can't search for things on Instagram or Twitter the way you can on Pinterest, unless someone has used a hashtag. I set up rich pins on my blog so I now get a large title at the top of a pin, and adding a "search description" on my blogger page adds this to anything pinned from my blog. I have a main description in my bio with not only a little about me, but what you'll find on my Pinterest. Each of my boards also has a description about what you can expect to find within each board, which makes them and my pins more easily found. 

05. PIN REGULARLY, AND SCHEDULE.

Get into a routine of pinning, just like you would tweeting or 'gramming. The more you pin, the more people will see your profile and follow. Like I mentioned earlier, I was pinning regularly and ended up as a featured pinner. One of my boards got shared in a Pinterest email, and my following skyrocketed. 

I've recently started using Tailwind, which showed me that actually the majority of my followers are actually in the US. So when I've been getting into the habit of pinning with my morning coffee, not a whole lot of people are going to see that. Of course I'm going to carry on with that (because I actually do enjoy using Pinterest, and I do have some UK followers!), I'm also scheduling posts every day for between 10pm - 5am. This way I'll be reaching as many of my followers as possible at various times throughout the day.

Are you a fan of Pinterest? Do you have any tips? See all my other Pinterest posts here!


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1 comment

  1. I've tried and tried and tried to grow my Pinterest but just am stuck at a plateau. Even adding in platforms like Tailwind and joining tribes hasn't been all that effective. *sigh* I guess it's better to be maintaining than falling behind, but it's a bit frustrating.

    xoxo - Kelly
    www.dreaminlace.com

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