Wednesday, 4 March 2015

Staying True To You // A Blog Rethink.


I don't think I can be alone in seeing so many blogs having a bit of a rebrand and going in a new direction. Most of the bloggers I interact with are in their early or mid twenties, so it's only natural for our spaces online to grow with us as we age and develop as a person. For myself, this has always been predominately a beauty blog, but coming up to my mid-twenties and having my interests change, I thought I'd address changing a blog around that.

Personally I find it a little disconcerting how many blogs seem to have done a complete 360 and now post about completely different topics, something that they've never really shown an interest in before. Of course, it's completely up to you what you wish to blog about, it's something only you has complete control over, but don't do it because it's what you think people want to read. Especially in terms of the amount of 'advice' posts we're seeing around, the vast majority of which seem to just be recycled content, it makes me a little sad to think people are heading in this direction because it's what's 'popular' right now. To me blogging will and always has been a hobby, and I'd only really post about what I'm interested in. Regardless of followers, or how many 'saves' you're going to get on Bloglovin', you should only ever blog for you. 

So for me, this doesn't mean ditching the beauty, just introducing other topics. In case you hadn't noticed, interiors is pretty much where my heart lies at the moment, so I'd really love to post about more DIY ideas, new home buys and inspiration. That might not suit everyone who followed me to read about the latest skincare release, but sadly that's just not where I'm at right now. Hopefully I'll be able to post mostly about interiors and DIY's, with the odd bit of beauty and fashion thrown in.

What are your thoughts in staying true to yourself in the blog world?





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48 comments

  1. Tamira Alison08:27

    Yes girl. You've articulated something which I was, and I think still am, going to do a post about shortly. Whilst some blogs can make this format really work, I find it a little odd how many of the 'same' advice posts keep cropping up, often in the same style as some of the 'bigger' self-branding and entrepreneurial blogs. Totally feel you about the change in interests and, let's be honest, we all totally love your interiors posts! I'm looking forward to seeing more. I'm doing a little more mixed content on my blog and I'm just finding it helps me to be more excited about coming to blog! T xx

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  2. Oooooh I would be dying to see more DIY and homeware posts - yours are my fave in that genre!

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  3. Great post miss! Your blog, your rules :-)
    I am very much into interior and design at the moment (check my Pinterest)...but I write only natural beauty. Just a choice.x
    www.mademoisellenature.com

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  4. Yeaaaah lady! So many bloggers recycle the same things that I've unfollowed countless blogs recently because of the same blog titles filling up my news feed ('All About That Base' being a very, very, VERY final nail in the coffin haha!) I love to see new and realistic posts rather than people jumping on the bandwagon and reviewing the same product (hello Benefit Roller Lash mascara) in the same way that countless other people have. I'm all for product reviews, but it seems people blog about them simply to boost their blog's traffic and not because they really care. So happy you've written this post, it pretty much sums up exactly how I've been feeling about blogging lately. Thanks! Love Katie from lacoconoire.com xx

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  5. Yes! I started off as a beauty blog (predominantly on my instagram) and after a while I just ran out of ideas. It was so tiring and began feeling chore like. I decided to slowly integrate fashion and lifestyle! I feel so much better now and feel free to post whatever I want. And hey I think I lost a few of my 'beauty 24/7' followers but it's my blog anyway right!? I definitely agree with staying true to you. No point blogging things that aren't as interesting // if you can't keep coming up with new ideas!
    www.katinalindaa.com

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  6. I'm all for bloggers trying something new and mixing up their content but you can really tell when it's being done for traffic rather than it being something they're actually interested in. I think it's nice to take something seriously but at the end of the day blogging IS a hobby for most of us so it's better to stay true to yourself so that you enjoy it more.

    Looking forward to some interior posts, I love reading them although I have no house of my own to do up :'( haha x

    Josie’s Journal

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  7. kat clark12:30

    I love to get a sense of the person behind the blog when I'm reading posts, and I think a u-turn in content can definitely throw that out. It's great to see a variety of things, but I think you can definitely tell when people are just following the trends rather than talking about what they love. And as far as advice posts go, if you've got nothing new to say, then don't bother. I'm getting bored of reading the same thing re-hashed over and over.
    www.talesofapaleface.com

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  8. I'm so sick of all the 'advice' posts. Most of them look the same and as someone said in the comments: your blog, your rules! You do what works for you.
    Anyway, I'm excited to see more DIY posts, they are my favourite to read!

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  9. This was lovely and I started to rebrand last year by becoming more of a fashion blog. Since I started fashion school doing outfit pictures and styling has been more what I'm loving and I did love it before but as you said that's where my heart is now. I'm in the middle of transitioning to a fashion blog with a little less beauty and I love it. I do love you interior posts so I'm glad you are going to enjoy doing more for your blog.

    Jackie | fashionxfairytale | bloglovin' |

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  10. I love seeing pictures of your home and your interior decor style, but I love your blog and will stick around regardless of what you want to write about because I always get the feeling that you're doing it because you love it and not for any other reason <3

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  11. Ângela21:48

    As sadly as it is, I can relate to this - I find it more than acceptable to rebrand a blog to something you like but to change completely.. it's up to them but it's hard to believe how easily people forget what it moves them back then. Specially the 'advice blogs' which I do follow some but unfortunately had to leave others behind because it just gets to much repetitive and I feel like they might not get enough content to write about.
    https://canyoupaintmeyellow.wordpress.com/

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  12. Louise McDonagh21:48

    I don't think it's just mid twenties where your interests change, I am early 30s and my blog is as eclectic as I am. I agree though, you should only write about what floats your boat, if that changes on weekly basis then so be it!

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  13. Right now I'm working on introducing more design-focused content in my blog, since I'm not only a beauty blogger, but also a graphic designer! I totally agree that you have to blog for yourself, and produce content that makes you happy - not just content you think will get you views. I'm a fairly recent follower of your blog but so far I've really enjoyed what I've seen from you!

    lauren / lipstick & lacquer

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  14. Perfect post lovely, and I think anything you branch out to will be amazing. And I think you must already know my love for your interior posts. I'm the exact same as you though, and blogging is 'just' my hobby, so I'll post whatever I feel like!

    Annabel ♥
    Mascara & Maltesers

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  15. Yes! I'm still a primarily beauty blog but I am trying to introduce more cooking and fashion type posts
    Emma xo | missemmalouise12.blogspot.ie

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  16. Louise Brown14:24

    I've got to say - I absolutely love all your interior related posts recently! I think everyone changes their interests and hobbies as we grow as people, and bloggers, so it's only natural to progress and change things at the end of the day. But it shouldn't make you feel like you have to set to one topic, write about whatever makes you happy!

    Louise x

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  17. Agreed! I feel like many readers/bloggers have been feeling this way lately. I think when you're passionate about something you want to share, & truly invested in it for the right reasons, others will see that & resonate with it. I don't think it's necessary to market your blog around what you think others want to read about. This is the issue, for me personally, with blogs that maybe gain a ton of recognition & stray from their genuine content to something that seems, honestly, a little too machine-washed. Branching out seems like such a good idea for you, to stray from the safe & spark up more conversation with really like-minded people. Good luck! <3


    Sofia | palelily.blogspot.com

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  18. Stephanie Eva15:45

    You make a great point (points, I guess haha) in this post. I like to think of that blogging "change with age" as my "evolution". It's not a forced change, but a fluid movement!
    As for what others are doing; I also see a lot of these "advice" posts. It's sad that people think they have to post these things to become "popular". So what if that's what is in style right now? In a month or five, it will all move on to something else. What really bothers me is the false information that these people are giving out. And this is also where that same information gets regurgitated over and over by the masses. I've seen too many "beauty gurus" giving poor advice to their readers. Not that I'm a total expert, but I'm a licensed cosmetologist, so some things I just know. Hahah (not meant to sound cocky).
    I've been enjoying your little metamorphosis into interior design lately, and I can't complain. The difference between someone "rebranding" their blog and you "changing things up" is that they are trying, and you are just going with the flow. Keep being you!! It's the best!


    Much Love,
    -Stephanie Eva
    www.stephanieheva.blogspot.com

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  19. Oh thank god someone else feels this way because I was going to do a post on it but it was probably going to be too bitchy anyways BUT YEAH. I've had to unfollow a few blogs that have done a complete 180 and moved from blogging about beauty to solely blogging about 'advice' and it really grinds my gears when people aren't necessarily qualified to be giving this advice. I have no problem with bloggers branching out (because I seriously do love your introduction of interior design posts) but doing the 180 into a topic that's 'trendy' at the moment makes me want to hurl Diptyque candles into people's heads.

    Vanessa | Citron and Guavaberry

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  20. Haha, this! I'm glad we're on the same wavelength, I didn't want it to come across as bitchy either but something has to be said! I don't mind advice posts, hell, I write them myself, but only because as a business owner with five years of experience, I feel like I might have some sort of experience, if only about getting through bad periods! But people who have absolutely zero experience but suddenly are so qualified to dole out advice on it, I might throw something a little less expensive than Diptyque candles at their heads!

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  21. Yeah, it's absolutely true. I don't mind a little advice at all but there's so much around it's all just being regurgitated, and if just mixed with some of their usual content would be much better. Thanks for the lovely comment!

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  22. Thanks for the lovely comment, Sofia! I'm glad I posted this as I was a bit nervous about the reception, but it seems there's quite a few of us agreed on this!

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  23. Aaah thanks so much Louise :) I'll definitely be intergrating a lot more interiors into my blog.

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  24. Good luck with it all :)

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  25. Aaah that sounds amazing! I look forward to seeing it all :)

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  26. Yes absolutely, we're always changing and finding new interests as people so it's normal for blogs to change with it.

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  27. Yeah, a few of blogs I really liked have sadly now been unfollowed as I just found their new style of content quite dull and really frustrating!

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  28. Thanks so much, Jennie :) I'm glad that comes across!

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  29. Good for you! :) Thanks Jackie.

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  30. It is definitely a trend, but being completely honest I don't have a huge issue with advice blogs; I follow a few, and even blog about advice posts every once in a while because I follow people who have experience in what they're talking about, and as a business owner I've had experience for five years in that too. But I'm not sure what makes some of the recent bloggers giving out advice qualified to do so, really.


    I'm a new follower of your blog, it looks really lovely and definitely something a bit different!

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  31. That definitely sounds more interesting, I think most readers do like a bit of variety anyway!

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  32. Thanks Lys! I'm starting to build up some materials now and plan out some DIYs so hopefully they'll start appearing over the next few weeks.

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  33. Yeah, you can definitely spot it a mile off. Usually because not only do they do a u-turn in content but the style of images, titles, and layout end up being pretty darn similar to other blogs too. I definitely agree with you on that, but it is occasionally the same with beauty and lifestyle blogs too. I mean, how many Roller Lash reviews or same post of what's inside a certain beauty box do we see? I don't think we should be put off blogging about certain things because it's been done before, but at least have some sort of expertise or new information to give about it!

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  34. Yeah you can spot it a mile off, hopefully it won't last too long. Thanks Josie, perhaps it can give some inspiration for when you do get you're own place though! :)

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  35. Absolutely, you shouldn't be afraid of people unfollowing because not everyone is going to be constantly happy. But churning out content when you don't really believe or feel inspired about the content feels pretty rubbish!

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  36. Haha, I just mentioned this in a previous comment before! It does all get a bit boring, and people can feel free to blog about what they want, but constantly seeing the same products, reviews or advice just ends up with me unfollowing or ignoring all the posts in the future. I used to be one of those girls when I was younger, but I don't think I'd ever do reviews of the 'popular' releases now (Naked palettes/Benefit mascara/nars sheer glow)

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  37. You have a great niche though which I'm sure many people love!

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  38. Aaah thank you Sophie! I'll definitely be bringing a lot more of that to the table over the next few weeks :)

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  39. Glad to hear it! There's quite a lot of advice/business blogs out there that I do follow, and think they give out great advice. But I'm a bit unsure of the newcomers as I don't really see what makes them qualified to give it out! It all just seems a bit ingenuine, like, "Oh I know what will get me some good pageviews/bloglovin saves, another post on seo!", and don't even get me started on posts which just are full of links to other bloggers advice posts!

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  40. I love seeing blogs grow and evolve. A lot of people start blogs about a specific topic but interests change, so I totally understand why certain blogs go from one topic to a seemingly completely different one.


    I started my blog as a beauty blog but I really wanted it to always be about all different aspects of my life (hence the name.) So I slowly introduced new ones.. and obviously I realised the important role it played for my business, so I started writing about being a creative with a small business. I can see why some people would question why my blog went from beauty to business and why they might decide not to read it anymore.. but I think "staying true" really means writing what you want to write about and not sticking to certain topics because you feel you have to. I wouldn't have "stayed true" if I'd continued writing about beauty even though my heart wasn't really in it anymore.


    I totally agree with Vanessa's comment though - people offering advice (in a way that makes them sound like they know it all) on subjects they have no experience or education in, really irks me. It's one thing to offer opinions but quite another to set oneself up as an expert in blogging.. it baffles me why people want to position themselves as an expert when they have little to no qualifications, job experience, or education in the area they claim to be experts in.


    I studied media and marketing at university, I had a job in social media marketing, and I run my own creative business but I still wouldn't try to position myself as an expert! I've still got a ton to learn and sharing my experiences online is a way to engage with other people and share my opinions - seeing people try to make a living from something they know very little about makes me laugh.

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  41. Oh thanks for the great feedback, Catherine! Looking forward to stay in touch on our blogs :) x

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  42. It's nice to have a mix of things. While I predominately read beauty blogs (as I used to do a bit beauty blogging myself before I got too unwell to blog), I do like seeing other topics thrown in. I think it's fine to mix it up. It's your space and you have to feel happy with it. I see it like, you have a 'major' you blog on and then you have 'minor' subjects which you add in. I may have stolen much of my analogy from the American college system, but you get my drift hehe.
    For what it's worth, I've bookmarked you. :)

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  43. I think it's great to grow and produce new content! We grow as humans and like you say, our interests change. My blog has changed direction too - I used to blog about being ill but now I am no longer ill, I blog about what I love and do! It's definitely different content but at the end of the day, our blogs are for our own content.. we must love what we do :) xx

    Sam | Samantha Betteridge

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  44. I absolutely agree with you! I've changed so much since I started my blog and my content has changed too. I just hope when people do change their online spaces, it's through true love of what they're doing, not thinking that's what will be popular for the masses.

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  45. Absolutely, I love a good mix of a lot of topics too!

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  46. I agree with you 100% Sophie. I'm now a lot more into interiors than beauty, so my blog has changed with that too; it is all about staying true to you though, rather than believing what you're writing about will get you on the Bloglovin' popular pages.


    Luckily people do seem to see through the supposed 'experts' but it does scare me a little that someone a little naive and gullible could come along and swallow it all, and it may affect them in terms of their job or livelihood. I also run a business so whilst I wouldn't ever class myself as an expert, I have over five years of experience that I feel I could share. I recognize this with you also, which is why your blog is always one of the first I head to each morning.


    p.s. sorry it took so long to respond to this!

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  47. Tanya22:02

    i love the flowers.

    the-renaissance-of-inner-fashion.blogspot.co.uk

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