It's one of those topics that I forever see bloggers fretting about on Twitter, hardly receiving any comments on certain posts or having pageviews and engagements taking a little dip. Of course it's not the end of the world, but it can feel a bit disheartening after working for hours, days or perhaps even weeks on a particular post. Other than trying to create the best possible content you can, making it interesting and helpful, there are a few steps you can do daily to make sure your posts aren't left lonely and lacking in comments.
R E A D E R S
Bloggers don't just suddenly decide to post at random times of the day, the same with scheduling. Readers like consistency so learn when the majority of them are online to check out your latest posts and get your posts scheduled appropriately for that. I always schedule my posts for 8am, but I recently double posted in one day and within an hour or so of my second post going live in the afternoon, I had a ton of comments already on. I'm considering now whether to post at mid-day, but have a look at when most of your comments come through, and check your GA stats to see when most of the traffic is on your blog.
N E T W O R K W I T H O T H E R B L O G S
As much as it shouldn't be "you comment me and I'll comment back", if you don't spend at least a little bit of time every week reading and commenting on other blogs, it's likely they won't feel inclined to do the same for you. Leave some thoughtful and meaningful comments ( No "Great post!" or "Come see my blog!" ) and you'll get a few back in return.
S T A R T A C O N V E R S A T I O N
An example I can give of this is my latest Staying True To you post where I talked about bloggers following what's popular instead of blogging about their true interests. It was clear pretty quickly that so many of you had been feeling the same way about this, and it got shared on Twitter, pinned to Pinterest boards, and had about double the usual comments and pageviews I get on most posts.
M A K E I T E A S Y
One of the biggest bugbears in blogging are difficult to use comment platforms. I personally hate the ones where you have to enter your name, email and blog link every time, as well as word verification. Sure, no-one wants a ton of spam comments, but there's been many times when the verification codes have been so obscure, after three of four attempts I've just closed the page and left no comment. Both are things you should take into consideration if your posts are lacking comments but your pageviews are good.
A L W A Y S R E S P O N D
I always find it a little bit shocking to see blogs that never respond to comments, it almost feels like it's falling on deaf ears. Of course they do probably read it, but why would you not want to respond to the people taking time out of their day to comment on your posts? It's a great way to carry on the conversation, and personally I do feel like it would encourage people to comment again in the future.
Do you have any tips to increase engagement and blog comments?