Thursday, 26 February 2015

6 Ways To Up Your Social Media Game.


Social media is the number one way of driving traffic to your blog; I spend my days tweeting, instagramming pictures and pinning the latest scandinavian style interior picture to my Pinterest account. Recently though, I've been a bit slack on the whole blog promotion front, so I thought I'd talk through ways I'll be trying to up my social media game. We're in time where not only do clients want you to have a good social media following, as well as blog followers, but people even get paid to tweet ads for companies, so the amount of Twitter followers you have may be more influential than you think.

I've decided to start dedicating certain times of the day to posting on my social media accounts. Of course, we don't want to have all our tweets or instagrams heading up at the same time, so there's some great scheduling tools you can use. My favourite to use is Hootsuite which is free, but there's also Buffer which can be used for various social media. But on your Facebook page you can schedule posts too, and you could even set little alarms on your phone to remind you to get pinning or tweeting! I like to do it first thing in the morning after my posts have gone live at 8am, and then schedule more tweets throughout the day. 

Get involved with people! Follow others and engage with what they're saying, rather than just tweeting your own links - nobody likes a spammer! A great way to really get involved online are with the blogger chats, of which there are so many of these days. Sophie posted a great list of them here which I like to keep bookmarked so I don't miss the ones that interest me. Being friendly and adding your own thoughts and opinions to topics and conversations will get your Twitter noticed, and eventually your blog noticed too. 

Twitter isn't just a place to rant about public transport, or solely publish blog links. Make sure the people who are following you on Twitter or Facebook are also following you on Instagram and Pinterest, if they'd like to, of course. A simple "Join me on Instagram!" with a selection of your latest 'grams and the link would suffice, or post individual pictures with a link back. 

It has been claimed that tweets or facebook posts that include a picture are over twice as successful, in terms of reach and engagement figures, as posts with words alone. I know I find this to be true with the majority of the things I put out on social media, so making an effort to add a picture to your latest blog post link can make it stand out more. Also, rather than just selecting 'Share to Twitter' when I instagram pictures, which just shows the link to the image, I'll add it myself later with the actual picture showing and a link back.

Usually, the first thing someone looks at when going on any of your social media accounts is the picture, and bio. Make sure they're updated regularly, and make them interesting and personable. I wish I was funny enough to add a bit of wit into mine, but sadly that doesn't come naturally enough to me. Twitter has recently added in the header photo, which is a great way to promote blog images. Make sure you have your blog links and email available also, so pr's can find you if they'd like.

This is less of what you can do on social media, and more what you can do to make your blog posts more easily share-able online. I've recently added both to my blog, and it's actually quite intriguing seeing what people pin of my images to their Pinterest accounts. The button automatically creates a link so all the images track back to your blog. If people find your content interesting, the share it buttons are a great way to let them post it on their various social media accounts. If they do, make sure you follow the earlier points and thank them, or get involved in a conversation about the post with them.

How do you create a traffic flow from social media to your blog?




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22 comments

  1. Social media is something I've been struggling with when it comes to my blog, because I'm not a huge poster on my personal accounts. It's definitely something to work on. x

    nueyork.blogspot.com

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  2. Lauren11:56

    great advice, thank you for sharing your tips :)

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  3. Corr, totally need to up my social media game! I love Instagram, mainly for stalking lol! But twitter I'm a bit crap at, I think I need to sort this out! Great post!
    Hayley xo | www.sailor-stories.blogspot.co.uk

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  4. Great advice. I told myself I'd get better in 2015 with my social media, thanks for the tips x


    pintsizedbeauty.blogspot.co.uk

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  5. Awesome post! I really need to be more 'sociable' online but it's so hard to find the time...

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  6. I've been trying so hard to dedicate more time to social media, bookmarking this list to make sure I do them all! Adding images to more tweets is such a good idea!


    Laura Cinnamon xxx

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  7. I get a lot of traffic from Pinterest - definitely one to focus on! Great advice :) x

    Evelyn @ We Were Raised By Wolves

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  8. This is a great post and some helpful information.

    kmcbeauty

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  9. Greast tips! Thank You! I think it's so important to be active on twitter chat! Unfortunately I'm not always able to be a part of them cos I' m in Quebec and they are in the middle of the day for me :(

    http://atouchofpink1.blogspot.ca/

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  10. Awwh, that's a shame! You should create one in your timezone instead :)

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  11. Thanks Kelly, glad you enjoyed it.

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  12. I wish I did! I need to spend more time adding my blog stuff to Pinterest.

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  13. Thanks Laura, I'm glad you've found it helpful :)

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  14. Yeah, it's definitely something I forget a little about when I'm really busy, but in the blog world we really do need to be sharing all our material!

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  15. Thanks Lily, glad you enjoyed it!

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  16. I know quite a lot of bloggers who have solely personal accounts and accounts for their blogs, so perhaps consider making separate ones!

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  17. That's a great idea! I'm gonna think about it ;)
    Marjorie

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  18. Very good tips indeed! I've also been slacking a bit on the last days and I definitely miss it!

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  19. It's good to have some time off though! I went a couple days without it all at the weekend, normal life got in the way!

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  20. life is a shoe22:15

    very good tips! thanks for sharing!

    styleandchocolates

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