Tuesday, 13 January 2015

Forming A Loyal Consumer Base in Blog & Business.


Running a business and a blog for a few years now, one of the things I'm always trying to achieve is to get people coming back. As a blogger I want people to click that 'follow on Bloglovin' button, and as a business owner I want people to buy, and be impressed enough to come back again. So I thought I'd talk through some of the things I've learnt along the way to always have people coming back for more.

Give Something Away:
Although it may seem it, I'm not just talking about giveaways, even though they are a nice little extra to thank your following, either on your blog or business' social media pages. If you're an expert in certain fields, how about give some of your valuable knowledge away? I personally love blogs where I feel like I've gone away having gained something, and that could be anything from knowledge of new products from a beauty brand or a free desktop wallpaper. We all love free content, and if we can learn from said content and improve ourselves at the same time, it's a win win for both blog and reader.

In my business, I decided a year or so ago that every purchase, no matter how big or small, would receive a discount voucher in the parcel for their next order, if they choose to make one. It's not huge, but it's a way of encouraging buyers to come back again if they had their eye on anything else and thank them for their custom. 

Stay Consistent:
I'm occasionally guilty of this, but especially in blogging I find people are much more likely to return if you update regularly. I've spotted fantastic blogs that sadly only posted about once every few weeks, and unfortunately it made me not want to follow. Whether you post religiously every day at 8am, or Monday's, Wednesday's and Fridays, keep it consistent so people know when to check back.

This point probably isn't so key in business, if you're selling products they'll still have something to see, but if customers recognize you have new items coming in most days of the week, they'll know to keep you followed on Twitter or Facebook so they can keep up to date.

Make It Pretty:
Although it may be a bit superficial, a good blog design seems to be almost as essential as good content these days. We've all got different ideas of the perfect design, but things most of us seem to agree on having a clear, concise layout with large photographs and not too much other fuss is the most attractive. And of course, pretty content, photographs and writing style is huge, too.

In terms of my business, I try to make everything as appealing as possible. That's including stock photographs, things I post on social media (keep it professional!), and of course, postage and packaging materials. If you just chuck in whatever they've bought in a jiffy bag without any thought on how they'll be experiencing it when they come to open it, you might not get very far. It's not just about making sure the product arrives securely with them, when you open a beautifully wrapped parcel with little extras inside that someone has gone to the effort to provide, it gives you a higher opinion of that business. 

Be Present:
I really think this is a big one, you have to be present and personable online. Your blog should show off your personality, but you can do this even more so on Twitter, Instagram or Pinterest. I spend a few hours everyday on these and if people like what they see, if you link to your blog, they can follow you on there too. Be authentic online and if people feel they can connect with you on something, they'll always be back.

Being present through my business just means for me being there for people. I'm always on my business Facebook and Twitter, posting about new fairs I've got coming up or new items of stock, and talking to people about it. It also means being present enough to get back to customers quickly - I don't expect people to respond to 11pm emails, but during standard business hours I try to get back to customers as quickly as possible. Whether it's a general query or problem with an order, no-one likes feeling ignored and people will be much more impressed if you deal with it quickly.

Of course this is just the tip of the iceberg, so I'd love to know your tips for creating a loyal base.





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28 comments

  1. Brilliant post! Super, super helpful. I think building a community around your brand is so important and you seem to do it so well. x

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  2. Sarah Terrell10:56

    Great post with some great ideas and tips :)
    x

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  3. Sheepishly Charlotte10:59

    I've found that so much with blogs I love, they just don't post regularly and I lose interest. Great post!


    sheepishlyshameful.blogspot.co.uk

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  4. kat clark12:43

    Great tips! I think being consistent is definitely an important one - it helps visitors to know what they can expect and when x

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  5. Emmerliejay12:52

    These tips are great :) My consistency at the moment is terrible, but I'm hoping to get it back on track as soon as possible!
    www.emmerliejay.co.uk x

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  6. Great tips and I'd be using them on my blog and if I start up a business as well.

    Jackie | fashionxfairytale | bloglovin' |

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  7. Lauren Schroer17:44

    Really really great tips! This is the year I really want my blog to grow and this post is super helpful!

    lauren / lipstick & lacquer

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  8. Raquel Pedroza19:38

    GREAT BLOG TIPS, AS I AM NEW TO THIS. THANK YOU!
    XO

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  9. Charlotte Price21:24

    Loved this post..it is so insightful and knowledgeable. I really enjoy reading your posts..your writing is very good! Love your blog <3

    Love Charlotte xxx

    scarletslippers.blogspot.co.uk

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  10. Yes, I absolutely agree with that! Thank you so much :)

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  11. Thanks Charlotte, glad you liked it :)

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  12. Thank you! Yep, it's definitely one of the more important points, if people like your content they'll want to see as much as possible as regular times.

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  13. Thanks, Emily :) You're excused, you've been travelling! Looking forward to seeing your more regular posts though.

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  14. Thanks Jackie, glad you liked them.

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  15. Thanks, Lauren! I'm really hoping to grow my blog a lot more in 2015 too.

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  16. Thanks Raquel, glad you could find them useful.

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  17. Aww, well thank you so much, Charlotte!

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  18. Such a good post Catherine, and very on point. And for me, it is all about the looks, this will make or break if I decide to read a blog shamefully!

    Annabel ♥
    Mascara & Maltesers

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  19. Tanya Golubeva04:37

    Lovely
    post!!!! Great photos. Would you like to follow each other on GFC?! Let me know
    and follow me on my blog, I will follow you right back on both GFC and
    Bloglovin!

    xx

    Tanya

    What makes you beautiful
    & bloglovin

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  20. Thank you for the great tips! When I started blogging, I too noticed that when I posted more often and consistently, I gained more readers and readers who would regularly return and leave comments. I also usually don't follow a blog if I see it's not being updated often.

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  21. Angelus Chan09:50

    Idk why but no one participate my giveaway... How? :(


    xo, Angelus
    angelus-officially.blogspot.com

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  22. Olivia Welch18:07

    This is really true. I barely posted in my first few weeks, but now I write all my posts during the weekend and then publish them throughout the week to keep people coming back! A lot more people have followed me after I started doing this..

    http://thelittlebluesailboat.blogspot.co.uk/

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  23. These are such great tips, especially for someone who is just starting to blog (like me) . Thanks!

    Brittany x | Bringing Up Brittany

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  24. Hi Cath,
    I found this helpful, insightful and interesting.
    I think all Bloggers love to read these kind of posts!
    I love them to get ideas (I need to improve my consistency and my 'pretty') and also gain some confidence that you are moving in the rigth direction (I think I'm doing heaps better at being present online lately and am addicting to Twitter conversations).
    Thanks for sharing
    Kelsey x
    www.kelstagram.com

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  25. These are all such great tips! I definitely try to incorporate them as frequently as possible!
    www.lonestarlauren.com

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